PlayAbly Podcast: Gamifying E-commerce for the Future

PlayAbly Podcast Episode 28: Gamify the Aisle: In-Store Retail Gamification That Works

PlayAbly Season 2 Episode 13

After a brief hiatus, the PlayAbly Podcast is back — and Angelo’s hitting the road. From LA to New York, he’s meeting with brands IRL to show how retail gamification isn't just for your Shopify store — it works just as powerfully in-store. We dive into PlayAbly's latest interactive retail activation with Central Perk, blending shoppable games and live trivia for discounts in a real-world Friends café.

From the psychology behind blind box mechanics like Pop Mart and Labubu, to Disney’s physical scavenger hunts and JetBlue’s 25-city loyalty challenge, this episode explores how today’s most engaging brands are using gamification to turn wait times into playtimes — and purchases.

You'll hear ideas for:

Whether you're a DTC founder, CRM marketer, or retail brand manager looking to elevate your customer journey, this is your crash course in activating loyalty through play.

📍 Want Angelo to visit your store on his JetBlue gamification tour? Reach out and book a demo — mention the PlayAbly Podcast for a special offer.

Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai