PlayAbly Podcast: Gamifying E-commerce for the Future
Welcome to the PlayAbly Podcast, where we explore the latest trends in e-commerce, personalized marketing, and data-driven strategies that engage customers and make online shopping fun again. Tune in as we dive into how gamification such as quizzes, games, and interactive experiences are reshaping the way brands connect with their audiences, drive conversions, and stand out in a competitive marketplace.
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Episodes
12 episodes
PlayAbly Podcast Episode 12: How AI and Personalization are Transforming E-commerce: Insights from Playably CEO John Cheng
In this episode of the PlayAbly podcast, I’m joined by Playably CEO and founder John Chaeg to dive into the transformative power of AI and personalization in the e-commerce industry. John shares insights fro...
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Season 1
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Episode 12
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14:37
PlayAbly Podcast Episode 11: Black Friday Strategy Part 3
In the latest episode of the Playably Podcast, Kajal and Gabi dive into a key Black Friday Cyber Monday strategy: maximizing engagement with playable ads. With BFCM season fast approaching, brands are vying for...
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Season 1
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Episode 11
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12:54
PlayAbly Podcast Episode 10: Black Friday Strategy Part 2
In this second episode of our Black Friday series, CEO and Founder John Cheng breaks down how advent calendars can drive customer engagement and boost holiday sa...
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Season 1
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Episode 10
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18:48
PlayAbly Podcast Episode 9: Black Friday Strategy Part 1
Black Friday Episode 1 of a 3 Part SeriesIn this episode, Angelo and Kajal dive into practical ways brands can harness gamification to boost holiday sales and engagement. From
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Season 1
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Episode 9
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11:03
PlayAbly Podcast Episode 8: Landing Pages, Turning Clicks into Conversions
In this episode, we're unlocking the secrets behind landing pages—those crucial first impressions that can make or break your conversions. We'll dive into everything from design and messaging to optimization tips, transforming your landing page...
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Season 1
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Episode 8
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13:45
PlayAbly Podcast Episode 7: ShopTalk Fall Recap
In PlayAbly Podcast 7: ShopTalk Fall 2024 Recap, we chat with Seema and Angelo from PlayAbly, fresh from their ShopTalk Fall experience. They share key highlights, including engaging conversations about gamification, exciting trends, and...
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Season 1
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Episode 7
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17:01
PlayAbly Podcast Episode 6: Boosting Paid Media with SEO: How Strategic Blogging Can Transform Your eCommerce ROI
In this episode of the PlayAbly podcast, we sit down with Gabi, the main point of contact for our major accounts, to explore how aligning your blog content with paid media strategies can significantly impact your eCommerce performance. Discover...
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Season 1
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Episode 6
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11:30
PlayAbly Episode 5: Avoiding Costly Mistakes in Shopify Migrations: Insights from PlayAbly’s CEO
In this episode of the PlayAbly podcast, CEO John Cheng joins us to dive into the complexities of website migration, particularly for ecommerce brands transitioning to Shopify. Drawing on his background from Unity and years of experience in the...
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18:11
PlayAbly Podcast Episode 4: Creating Games That Fit the Brand and Why Discount Spinners are Never the Answer
In this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insight...
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Season 1
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Episode 4
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16:07
PlayAbly Podcast Episode 3: Beating Algorithm Changes and Optimizing Paid Social Ads
In this episode of the PlayAbly Podcast, we dive into the ever-evolving world of digital advertising with our special guest, Ray, a seasoned ad tech expert with nearly a decade of experience at top companies like Google and TikTok. We explore t...
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Season 1
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Episode 3
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16:10
PlayAbly Podcast Episode 2: Lessons from Barry’s Bootcamp
In this episode of the PlayAbly podcast, we explore how Barry’s Bootcamp integrates gamification into fitness to create a highly engaging workout experience. Angelo, a Barry’s veteran with over 1,900 classes under his belt, shares insigh...
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Season 1
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Episode 2
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5:17
PlayAbly Podcast Episode 1: Taylor Swift and the Gamification of Friendship Bracelets
In our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans completed weekly missions to earn friendship bracelets representing different eras of her career. We discuss the campaign's st...
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Season 1
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Episode 1
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14:47