PlayAbly Podcast: Gamifying E-commerce for the Future
Welcome to the PlayAbly Podcast, where we explore the latest trends in e-commerce, personalized marketing, and data-driven strategies that engage customers and make online shopping fun again. Tune in as we dive into how gamification such as quizzes, games, and interactive experiences are reshaping the way brands connect with their audiences, drive conversions, and stand out in a competitive marketplace.
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Episodes
23 episodes
PlayAbly Episode 23: Better Customer Journeys and Better SEO with Easy On-site Engagement
Gamification isn’t just a buzzword—it’s the future of e-commerce engagement and SEO strategy. In this episode of the Playably Podcast, we explore how incorporating interactive experiences can transform your online store into a high-performing p...
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Season 2
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Episode 8
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14:43
PlayAbly Podcast Episode 22: How Tariffs Are Reshaping E-Commerce: Strategies for Staying Competitive
Tariffs are back in the spotlight, and e-commerce brands are feeling the impact. In this episode of the PlayAbly Podcast, we break down what tariffs really mean, who pays the price, and how they’re shaking up global trade. Join our host and Pla...
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Season 2
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Episode 7
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25:05
PlayAbly Podcast Episode 21: Gamifying Growth – How Playfield Created a Viral DTC Brand with Engagement & Community
In this episode of the Playably Podcast, we sit down with Ivana, founder of Playfield, the pet accessories brand behind the viral
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Season 2
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Episode 6
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21:06
PlayAbly Podcast Episode 20: Designing Play: Why Every Brand Needs a Game Designer (and What Makes a Game Great!)
What does a game designer really do, and why does it matter for your brand? In this episode, we sit down with Seema, our Head of UX and Game Design, to uncover the psychology behind great game design and its impact on customer engagement. <...
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Season 2
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Episode 5
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22:17
PlayAbly Podcast Episode 19: NRF 2025 Recap: How Playably Stood Out and What’s Next for Retail
In this episode, we dive into the excitement of the NRF conference, where over 6,200 global brands gathered in New York City to explore the future of retail. Join us as the Playably team reflects on their experience, including:Insig...
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Season 2
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Episode 4
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22:10
PlayAbly Podcast 18: Breaking the Bounce- More Sales Through Engagement
Bounce rates have been a persistent pain point for websites, but why do so many visitors leave before engaging? In this episode of the Playably Podcast, our CEO John Cheng dives deep into the psychology behind...
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Season 2
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Episode 3
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26:00
PlayAbly Podcast Episode 17: From Monopoly to McDonald’s: What Board Games Teach Us About Customer Engagement
What do Monopoly, UNO, and McDonald's Monopoly all have in common? They’ve mastered the art of engagement by tapping into human behavior, nostalgia, and fun.In this episode, we’re joined by Seema, PlayAbly’s Head of UX and Design, to exp...
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Season 2
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Episode 2
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24:37
PlayAbly Podcast Episode 16: Stop Putting Spinners on Your Website
Ever felt personally victimized by a discount spinner? You know, those flashy wheels of disappointment promising 50% off but always landing on a measly 10%? Seema, our UX and game design guru, is here to spill the tea on why spinners are ...
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Season 2
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Episode 1
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15:51
PlayAbly Podcast Episode 15: Gamification, Taylor Swift, and the Eras of E-Commerce: How to Build a Brand Fans Love
What do Taylor Swift’s Eras Tour and ecommerce gamification have in common? Turns out, everything. In this episode of the Playably Podcast, we dive into how ...
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Season 1
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Episode 15
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16:28
PlayAbly Podcast 14 - Gamification Everywhere: Lessons from Temu and Beyond
In this episode of the Playably Podcast, we sit down with CEO and founder John Cheng to deconstruct how gamification has become a cornerstone for global success stories like Temu. From interactive spinners and...
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Season 1
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Episode 14
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17:10
PlayAbly Podcast Episode 13: Crafting the Perfect Interactive Experience with PlayAbly’s Head of UX
In this episode of the PlayAbly podcast, we’re joined by Seema, PlayAbly’s Head of UX and Game Design. Seema works directly with customers to help them shape the games and interactive experiences that boost ...
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Season 1
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Episode 10
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18:27
PlayAbly Podcast Episode 12: How AI and Personalization are Transforming E-commerce: Insights from Playably CEO John Cheng
In this episode of the PlayAbly podcast, I’m joined by Playably CEO and founder John Chaeg to dive into the transformative power of AI and personalization in the e-commerce industry. John shares insights fro...
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Season 1
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Episode 12
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14:42
PlayAbly Podcast Episode 11: Black Friday Strategy Part 3
In the latest episode of the Playably Podcast, Kajal and Gabi dive into a key Black Friday Cyber Monday strategy: maximizing engagement with playable ads. With BFCM season fast approaching, brands are vying for...
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Season 1
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Episode 11
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12:58
PlayAbly Podcast Episode 10: Black Friday Strategy Part 2
In this second episode of our Black Friday series, CEO and Founder John Cheng breaks down how advent calendars can drive customer engagement and boost holiday sa...
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Season 1
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Episode 10
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18:53
PlayAbly Podcast Episode 9: Black Friday Strategy Part 1
Black Friday Episode 1 of a 3 Part SeriesIn this episode, Angelo and Kajal dive into practical ways brands can harness gamification to boost holiday sales and engagement. From
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Season 1
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Episode 9
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11:08
PlayAbly Podcast Episode 8: Landing Pages, Turning Clicks into Conversions
In this episode, we're unlocking the secrets behind landing pages—those crucial first impressions that can make or break your conversions. We'll dive into everything from design and messaging to optimization tips, transforming your landing page...
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Season 1
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Episode 8
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13:50
PlayAbly Podcast Episode 7: ShopTalk Fall Recap
In PlayAbly Podcast 7: ShopTalk Fall 2024 Recap, we chat with Seema and Angelo from PlayAbly, fresh from their ShopTalk Fall experience. They share key highlights, including engaging conversations about gamification, exciting trends, and...
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Season 1
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Episode 7
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17:06
PlayAbly Podcast Episode 6: Boosting Paid Media with SEO: How Strategic Blogging Can Transform Your eCommerce ROI
In this episode of the PlayAbly podcast, we sit down with Gabi, the main point of contact for our major accounts, to explore how aligning your blog content with paid media strategies can significantly impact your eCommerce performance. Discover...
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Season 1
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Episode 6
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11:34
PlayAbly Episode 5: Avoiding Costly Mistakes in Shopify Migrations: Insights from PlayAbly’s CEO
In this episode of the PlayAbly podcast, CEO John Cheng joins us to dive into the complexities of website migration, particularly for ecommerce brands transitioning to Shopify. Drawing on his background from Unity and years of experience in the...
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18:16
PlayAbly Podcast Episode 4: Creating Games That Fit the Brand and Why Discount Spinners are Never the Answer
In this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insight...
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Season 1
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Episode 4
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16:12
PlayAbly Podcast Episode 3: Beating Algorithm Changes and Optimizing Paid Social Ads
In this episode of the PlayAbly Podcast, we dive into the ever-evolving world of digital advertising with our special guest, Ray, a seasoned ad tech expert with nearly a decade of experience at top companies like Google and TikTok. We explore t...
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Season 1
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Episode 3
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16:15
PlayAbly Podcast Episode 2: Lessons from Barry’s Bootcamp
In this episode of the PlayAbly podcast, we explore how Barry’s Bootcamp integrates gamification into fitness to create a highly engaging workout experience. Angelo, a Barry’s veteran with over 1,900 classes under his belt, shares insigh...
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Season 1
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Episode 2
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5:22
PlayAbly Podcast Episode 1: Taylor Swift and the Gamification of Friendship Bracelets
In our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans completed weekly missions to earn friendship bracelets representing different eras of her career. We discuss the campaign's st...
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Season 1
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Episode 1
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14:47